Saturday, April 25, 2009

Yes... I do do work and the result: www.dellswarm.com on Apr 27

Hi All,

Long time no chat. Been pretty busy at work... as most of my friends would know (apologies to all whom I have ignored). Just wanted to post about something that kinda ties back to my first post.

Crowdsourcing is not a new concept (as ID by my friend Lisa W in a recent article). Group Buying is also not a new concept (where a group of people get together to decide on a product they all want and then going to a manufacturer to negotiate group pricing). Lots of sites/blogs dedicated to is... especially for women.

Now imagine this coming from someone like Dell (together with Intel)! Yup... it's true. Starting on May 5, you can get the latest laptop from Dell via www.dellswarm.com OR #dellswarmsg as well as on Facebook (of course).

Check it out.

In short, Dell (together with Intel) has again reinvented the online PC buying model... instead of them telling you ONE PRICE and that's it... you now have a chance to influence the final price by getting your friends together and collectively get the best price.

Going back to my rant: I personally have been waiting 15 years slogging away as a digiteer to finally find a great idea + innovative (and awesome) client which is Intel and by extension Dell via the Intel Inside Program + an incredible creative team which is TUS (shout out you know who you are).

As my first post said: To Twit or not to Twit.... now you Twit because we have one heck of a story.

Thanks team for a collective awesome effort!

Talk soon.

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